A Cinema Advertising Feature

  • Engage captive movie audience
  • Geographic and Demographic targeting
  • TV ad avoiders can be targeted
  • Creates the highest recall and retention
  • Promotes your business with no viewer competition
  • 71% audience is between 15 to 30 age group
  • Cost effective, i.e cost per person is Rs.1/- approx. for a week.

Media Options to Advertise in Cinema

Cinema advertising shouldn't be confused with movie trailers – the “coming attractions” that immediately precede the main feature. No movie today is played in the cinema without some ads being slotted before it starts and in the interval. This means more brands get a chance to showcase their products and services as advertisers see movie theatres as a great venue because they have an immediate captive audience that is ready to view their message.

Today, more brands are using in cinema advertising in order to reach their targeted audience which is usually distracted by their smartphones and social media in the theatre.

Types of Cinema Advertising

On Screen

  • Static or mute slides
  • Audio slides
  • As films

Off Screen

  • Ticket Jackets
  • Leaflet Distribution
  • Standee
  • Translite / Digital Postercase
  • Product Display
  • Kiosk Promotion
  • Audi Door Branding
  • Seat Branding
  • Washroom Branding
  • Glass/ Pillar / Wall branding
  • Standee and Backlite Standee

Few Facts of Cinema Advertising

  • There are total 9500 screen which is expected to grow to 15000 in 2-3 years.
  • Industry is growing at a rate of 20% per annum, is expected to reach a market size of 1400 cr by 2021, and at present size is 1000 cr.
  • 80% of the today’s audience is in the age group of 15-35 years. Out of this, 70 per cent of the audience are smartphone users who are today the change makers and target audience for movies and they are the future growth drivers of brands in India.
  • Earlier the movie interval time was 10 min which was the short popcorn break, now the average is 30-35 min ( before the movie+ interval time) as no. of advertisers have increased

Nimbus Advantages

Great Planning Team

PAN India Access

ON/Off Screen Ads

  • Help you plan to increase your business basis the target audience and budget.
  • Have access to all multiplexes and single screen Pan India
  • We have options for both On Screen and Off Screen cinema advertising.

Timeline for advertising in Cinema

Any cinema advertising starts on the release date of the movie. In cases of Blockbuster and Mega Blockbuster releases, there might be a rush of Cinema advertisers. In such cases, frequency of playing the add might decrease and you have to pay premium charges for that particular week.

FAQ

The only way to keep yourself from making assumptions
is ask questions
  1. Your ad is played minimum 3 times per day and maximum 5 times per day
  2. Ad is played once during the show. You can choose interval or before the start of the movie
  3. Mentioned rates are for playing your ad for 1 week Friday to Thursday for 10sec
No. Multiplexes charge a premium for playing ads during blockbuster and megablockbuster movies. The premium on rates can be 2X to 3X depending on the movie.
  1. Cinema advertising requires your ad to be in a format that is compatible with cinema screen playing. Format like J2K, MOV etc. The conversion fee is charged over an above the rate mentioned.
  2. Another cost involved with playing video ads is Censor certification. All video ads running in theatres require censor certification. There are Censor agencies that can help you apply for Censor certificates on your behalf. Please plan for 2 weeks in obtaining a censor certificate.
  3. Service tax and any other cess are applicable to cinema advertising.
  4. In case of off screen adverting any collateral cost is involved.
Cinema advertising campaigns can only start on a Friday. Finalization has to be done by Wednesday 5 p.m.

For Multiplex cinema advertising campaigns, Inspection pass will be provided. You can use Cinema inspection pass to visit the theatres and watch your ad being played. On request your cinema advertising agency can arrange for an In - person inspection.

Singles screens cinema campaigns do not come with inspection passes. Single screens share the contact number or log report at the end of the campaign.

So, What’s Next?

WE’RE READY! Let’s Chat.